VIETRADE strives to boost export through Amazon

Vu Ba Phu, head of the Vietnam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade, said that lasting for three years as of 2019, the scheme aims to help businesses build a brand name for their products as well as boost their sales via Amazon.

The deal will provide participating firms with training courses in which they will update their sales skills and better their knowledge about direct export.

Last week, the VIETRADE launched a plan solely aimed at promoting exports via Amazon. Both parties have agreed to pick up a total of 100 firms nationwide to export through Amazon.

The VIETRADE will then give more refresher courses to local firms from now until late 2019, with a view to selecting additional businesses capable of selling their products on Amazon.

Phu noted that the country’s e-commerce market and internet economy in general have enjoyed robust growth in recent years. As such, the ministry always gives priority to aiding local firms in promoting their exports via e-commerce platforms.

During 2018, the country’s e-commerce revenue reportedly enjoyed an annual surge of 30 per cent by reaching some US$8 billion. The figure is expected to touch US$15 billion by 2020.

By 2025, the e-commerce market is forecast to hit US$33 billion in revenue, regardless of the challenges ahead.