Consumers – savior of traditional fish sauc

In fact, traditional fish sauce has always had a foothold in the market, because it has long been attached to Vietnamese cuisine. However, the ambiguity between traditionally and industrial-produced fish sauce in recent years.



It is necessary to raise consumer awareness of distinguishing traditional and industrial fish sauces that are vital to the traditional fish sauce industry.



According to experts, the most important issue is how to preserve product quality, build up the image of and branding for traditional fish sauce products, and exploit the domestic market well in order to introduce the product to more foreign markets.